'AS IF' EVENTS
FOR THE GIRLS WHO DARE TO PARTY
THE BRIEF
I was tasked with creating a printed publication that identified a problem within the events industry and creating a solution in response to my findings.
THE OUTCOME
Based on Secondary and Primary research, I identified that university campuses across the UK lack a safe space for women to party how they want to, away from the intrusion of the male gaze and threats of harassment.
I saw an opportunity to create a safe space for women to party to their heart’s content, without fear of sexualisation and objectification… so I created it (theoretically)!
My Self-Devised Publication allowed me to develop an event campaign in collaboration with Lounge Underwear and the Lounge Foundation to provide UK universities with affordable and accessible women-only events.
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The main aim of this project/campaign was to raise awareness of the reality of violence against women and girls in nightlife environments, challenging harmful behaviour and advocating for change through rebellion and fulfilment.
KEY SKILLS
Brand Development & Collaboration
Event Planning
Idea Generation
Concept Development
Primary Research
Prototype Testing with consumers
Creative Collaboration with an interior architecture student to create detailed and accurate event spaces
Creating a detailed Marketing & Communications plan
Adobe Indesign
Translating digital documents to physical printed work