EVIAN X STUSSY PR COLLAB
THE BRIEF:
Develop a campaign idea for a fashion/food brand collaboration of your choice. You will pitch your idea using mock-ups and demonstrate your understanding of the brands, the consumer, and the potential impact of your idea.
SUMMARY:
We intended to add value to an everyday item like water through an exclusive collaboration to highlight the impact of conscious consumerism and the improvements that follow when items are slowly manufactured.
This collaboration is built on the organic foundation of hope, striving for a world where fashion and food will one day share the same commitment of living in a sustainable world.
KEY SKILLS:
Brand deconstruction
Brand strategy
Brand Collaboration
Consumer analysis
Idea generation
Storytelling
Multi-channel Marketing
Presentation skills/ pitching
