URBAN OUTFITTERS - SHARED WARDROBE

THE LIVE CLIENT BRIEF:

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Create and propose an e-commerce art direction approach and accompanying social media content campaign to position the Urban Outfitters “Everyone” category as a bold, dynamic and self-expressive space beyond traditional gender limits.

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OUTCOME:

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The shared wardrobe is the act of sharing your most loved pieces with your most loved people. Whether that's with friends, family, a roommate or a lover - Urbans ‘everyone’ section is a testament to sustainable fashion, planting the seed that clothing isn’t owned or worn by just one person; it can be embraced by everyone.

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KEY SKILLS:

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​Idea Generation

Art Direction

Model Casting

Styling 

Hair and Makeup

Photography

Trend Research and Forecasting

Primary & Secondary Research

Creative Recipes